Abhijeet Shahi Co-Founder & Brand Expert
With 15 years of extensive experience in marketing and growth within the healthcare and life sciences sectors, Abhijeet Shahi brings a unique blend of scientific understanding and marketing acumen to [Consultancy Name]. His expertise spans B2C and B2B channels, with a proven track record of successfully commercializing cutting-edge medical technologies and driving significant revenue growth. Abhijeet’s ability to translate complex scientific concepts into compelling marketing narratives is a key asset for the firm.
Key Roles & Contributions
Abhijeet’s career highlights include pivotal roles at Twin Health, MedGenome Labs, OncoStem Diagnostics, and Strand Life Sciences, where he consistently exceeded expectations in driving business growth and implementing innovative marketing strategies. Specific contributions include:
- Twin Health: Reduced customer acquisition cost (CAC) by 35% through targeted customer segmentation and a strategic shift to content-driven marketing, reducing reliance on performance marketing by 60%. Developed and launched successful referral programs, generating 10% of total sales.
- Spearheaded the development and launch of a new e-commerce platform for their DTC portfolio, significantly expanding market reach and customer accessibility.
- Led a team in delivering on business goals for this series A funded startup, focusing on strategic initiatives and maintaining strong investor confidence.
- Facilitated the merger of two companies and developed and implemented the annual business plan for the cancer portfolio.
These accomplishments highlight Abhijeet’s ability to lead teams, develop and execute effective strategies, and consistently exceed expectations in the demanding healthcare market.
Core Expertise
Abhijeet’s core expertise lies in:
- Strategic Growth & Marketing
- Go-to-Market (GTM) Strategy Development & Execution
- Digital Marketing & Omni-Channel Engagement
- Product Management & New Product Launches
- Account-Based Marketing & Consultative Sales
- Pharmaceutical and Healthcare Marketing Expertise (B2C & B2B)
- Data-Driven Decision Making & KPI Optimization
His deep understanding of the healthcare landscape, combined with a data-driven approach, ensures that marketing efforts are optimized for maximum impact.
Educational Background
Abhijeet holds a Bachelor of Technology in Biotechnology from Amity University. He is also actively involved in professional development, pursuing additional certifications and continuing education. This foundation, complemented by years of practical experience, positions him as a valuable asset to KRx.
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