Rajesh Murthy Co-Founder & Digital Head at KRx
Rajesh Murthy is a results-driven digital marketing professional with over 10 years of experience creating and executing high-impact marketing strategies across diverse sectors including healthcare, software, and education. He brings a proven ability to lead cross-functional teams, manage resources effectively, and deliver projects on time and within budget, while ensuring strategic alignment with business goals. Rajesh’s expertise in leveraging data-driven insights to maximize ROI and enhance brand visibility makes him a valuable asset to KRx
Key Roles & Contributions
Rajesh’s career demonstrates consistent success in driving digital transformation and achieving significant marketing results. Key contributions include:
- Led end-to-end IT and digital transformation projects, focusing on digital strategy implementation. Developed customized digital marketing roadmaps, managed risks, and ensured seamless project execution. Produced insightful market research and analytics to guide SEO and content plans.
- Developed and implemented comprehensive digital marketing strategies, aligning with organizational goals and enhancing brand visibility and market reach. Managed planning and budgetary oversight for all digital marketing campaigns, optimizing resource allocation to maximize ROI.
- Directed planning and budget control for digital marketing campaigns, ensuring cost-effective execution and high ROI. Developed and managed lead generation strategies.
- Led product demonstrations and presentations. Planned and executed comprehensive SEO, SEM, email marketing, social media, and Google Ads campaigns.
- Strategically planned and executed social media advertising. Utilized tools like Google Analytics and Google AdWords to optimize campaign performance.
These roles showcase Rajesh’s versatility in managing various aspects of digital marketing, from strategic planning to tactical execution, and his consistent ability to deliver exceptional results.
Core Expertise
Rajesh’s core expertise spans:
- Digital Marketing Strategy & Planning
- SEO/SEM/Social Media Marketing
- Paid Advertising (Google Ads, Facebook Ads, LinkedIn Ads)
- Lead Generation & Lead Qualification
- Website Management & Optimization
- Data Analytics & Reporting
- Project Management (PMP Certified)
- Team Leadership & Cross-functional Collaboration
His deep understanding of various digital marketing channels and tools, coupled with his project management skills, ensures the efficient and effective execution of marketing initiatives.
Educational Background
Rajesh holds an MBA, PG-DM, and a BE, showcasing a strong academic foundation in business and technology. His PMP certification further underlines his expertise in project management. This combination of education and practical experience equips him to provide strategic and data-driven solutions to clients.
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